For all of you nail enthusiast's that love Minx™ but are on a budget; this new product line is just for You!
In June 2010, Sephora will be introducing OPI Chic Prints for Nail Design Appliqués in all U.S. and Canadian stores. These Appliqués were developed in collaboration with Minx, and will be available to consumers. Now I know for all of you licensed manicurists are wondering; " So where does that leave with the product that i purchased?" Chic Prints are not an alternative to Minx nails. These prints only one to two days, and applied by hand friction.
Check out what the founders of Minx nails had to say:
The OPI Chic Prints will be marketed as nail fashion that lasts one to two days, and they are applied using only hand-generated friction. Initially, eight designs will be introduced, with additional designs for holidays. None of the designs will be the same as the professional designs that we offer at the MinxNails.com online store.
We want to ensure that you are aware of this product in case your customers mention it to you. The OPI Chic Prints are not in any way an alternative to the original Minx nails, which must be applied by a nail professional, and which last 4 to 8 days on the fingers, and up to 4 weeks on the toes.
You may wonder why Minx has agreed to this collaboration when we are clearly focused on the professional market, and continue to grow that market internationally. Well, as you know, Minx launched a little over two years ago, and as any small business owner understands, you can only expand as quickly as your revenue stream allows. We are hoping that this collaboration will allow us to better serve you, to improve our order and delivery capacity, to create more designs more quickly, to expand into additional international markets, and to conduct more training sessions across the country to ensure that Minx continues its popularity and momentum. And, to be honest, we were pleased to have Sephora and OPI approach us as a collaborative partner, instead of seeing a copycat product hit the market without our consent or quality control.
We will continue to keep you updated on this product launch! Stay tuned for demos and pictures! Until then....Peace...Paper...Polish!